How A Blog Can Help Your Business
Blogging has become a big business trend. From big corporations to small businesses, blogs are popping up in just about every type of business venture. But why? And should you start a blog for your business or is this just a trend that will eventually fade out?
The truth is blogs are extremely beneficial to businesses of all types. Even if you are just a hobbyist in your niche, starting a blog can help you turn that hobby into a business by boosting your brand in several different ways.
1. Boosts SEO & Website Traffic
Google loves blogs and here’s why: Starting a blog gives you more opportunities to use keywords and phrases people use to research a topic.
You might think, “well I paid for SEO when I had my website built.” But even if you have a page that explains why people need your services or products, using common keywords and phrases, it’s impossible to provide a full answer to every question someone might have on one web page. Having a blog gives you more chances to answer some of those more complicated, in-depth questions potential clients may have. By writing posts, even just once a month, you can increase your odds of google recommending your site when people search for answers.
2. Builds Trust With Your Audience
It’s common knowledge that people buy from people and companies that they trust. But how do you build trust with a blog?
Education is a big way. Like I said above, a blog is a great way to answer in-depth questions. Answering those questions not only tells your audience you know what you’re talking about, you’re also essentially showing them that you want to help them (via the blog) without a purchase or anything in return. That insinuates that you genuinely care about your audience.
3. Builds Engagement
Audience engagement is often a big factor in business success. You want people to interact with you and your business. Comments and replies on your posts tells google that your blog is active and people are reading it, which in turn, also boosts your SEO.
Blogs can also build engagement on your social media. Sharing your posts to Instagram or Facebook, gives it a better chance of being read. People can then like, comment on, and share the social media posts. The comments, likes, and shares drum up your social media engagement, while also giving your website more traffic and potentially generating new leads.
4. Connecting People To Your Brand
Brand awareness is important when it comes to marketing and public relations. You want people to feel a connection to your business so they know who you are, what you do, and how you stand out from the competition. Blog posts can help make those connections in a more personal and relaxed way.
In your posts you can open up about your brand message, your experiences, and your business that is not possible in other forms of marketing. You can show the personality of your brand and make connections on a more personal level.
5. Continuous Results
Blog posts’ relevance are often long-lasting, meaning that what you write today can still help someone a year from now. So that post you wrote will continue to bring traffic to your website, and new leads to your attention.
And because social media content can often be recycled or repurposed, you can reshare your own posts to boost engagement across your blog.
No matter what type of business you own, a blog can definitely help you grow. In some cases, blogging can become a major source of income for businesses. So if you’ve been on the fence, consider this a sign that you should start making steps to start a blog. The time and effort you put in now, will pay off in the long and short run.