8 Reasons Your Business Needs A Social Media Strategy
If you are a veteran when it comes to entrepreneurship, or even if you’re a newbie, you know that in this day in age, having social media can help your business thrive, especially if you have a strictly online business. But the big question is: are you using social media to its fullest potential?
Why Social Media Is Important
Social media is such a big part of our lives, it seems foreign to us when we meet someone without even one platform. In fact, according to Smart Insights, more than half of the world’s population uses social media; that’s well over 4.5 billion people. So it’s safe to say if you are using social media for your business, your reach of potential clients or customers expands exponentially. This is why social media has become an essential part of marketing strategies for businesses around the world. However, just being on social media isn’t going to help your business, which is why you need a strategy.
How A Social Media Strategy Can Help Your Business
Brand Authenticity
Having social media can help a business talk directly to their customers or clients in a way you can’t portray over a website or a T.V. ad. You’re able to show them the “personality” of your business by posting about your values beyond your products or services.
Brand Awareness
Remember above when we said over half of the population of the WORLD uses social media? This is where that comes in handy. People who may not have even heard of you otherwise are now aware of your business and what you do. Your potential customer/client base just grew by the millions.
Customer/Client Engagement
One of the best parts of a business having social media is that they can connect directly to their ideal customers/clients on a more personal level and for much cheaper than T.V. or radio advertisements. By using engaging elements you can not only find out what your customers/clients’ pain points actually are, but you also grow trust and loyalty.
Consistency
Staying consistent is a huge part of your social media presence. You need to stay consistent in your brand voice, your posting schedule, and your engagement. Having a strategy can make sure you cover all of those bases.
SEO Reins
By using SEO keywords in your social media profile, you can increase the odds of people finding you AND find out what people are searching for when it comes to offers/products.
Save Time
Aren’t we all about this as business owners? Time is money and by creating a strategy, you can plan content, online campaigns, contests, etc. all ahead of time. Of course, things change and so you’ll always need to be prepared for extenuating circumstances.
Trend Tracking
Using social media is a great way to keep track of online trends. All it takes is experimentation and a little research to keep you up to date.
Reaching Marketing Goals
Social media is a great tool for any marketing strategy. Whatever goal you have in mind, you’re able to use social media to reinforce your efforts. You can showcase your brand to do everything from finding new leads to increasing awareness of a product or service.
Once you have a social media strategy in place, you can get to work on making sure you are ahead of the competition. You’ll be able to create content based on your current goals and needs and watch as your business grows.