When it comes to gaining awareness about your business, you cannot beat earned media coverage. A lot of the time getting your business in the press comes down to your contacts, or being in the right place at the right time. However, crafting a great pitch and sending it to the right people can greatly improve your chances of a feature.
A reputable PR agency is the ideal partner for getting your brand message out to the people who need to hear it, but you may be a solopreneur or a business who isn’t in a position to hire a PR agency just yet. If that’s you, here are a few tips on how to write the perfect email pitch so you can score some earned media coverage all on your own!
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If you use social media in any kind of capacity, for work or even just in your personal life, you’ve probably noticed the power that influencers have when it comes to marketing. In 2020, the influencer marketing industry is expected to be worth $9.7 billion dollars and shows no sign of slowing down.
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If 2020 has taught us anything, it’s that life is unpredictable, not everything is within our control, and the world can get pretty crazy, very quickly.
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When the COVID-19 pandemic started, we jumped into action to help our clients pivot their messaging and adapt to an unpredictable business landscape that was changing rapidly.
While it would have been very easy to admit defeat and just wait it out, we were determined to make the best of the situation and use it as a chance to do better.
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Wow - what a year we’ve had! It really has flown past and we can’t believe that it’s not only the end of another year, but the end of a decade!
This year we are incredibly grateful for the opportunities that have come our way, the absolutely amazing people we’ve met and all the very exciting projects that we’ve had the honor of working on. From yoga to helicopter rides to hanging out backstage at TV studios with celebrities, it’s safe to say that no two days have been the same and we’ve certainly been busy!
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A solopreneur (noun) is someone who sets up and runs a business on their own. Almost all entrepreneurs start off as solopreneurs, because for the most part, at least at the very beginning, many of us are on our own.
PR stands for public relations (noun) which is the professional maintenance of a favourable public image by a company, organization or famous person.
What definitely isn’t a noun, but a verb, is Solopreneur PR.
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This was a presentation I did for the Rooster Local Group in Delray. Rooster is a wonderful connector of service based businesses, filled to the brim of those who are wearing ALL the hats of there business and mutually benefit from supporting each other and attending the new and exciting presentations Rooster brings their way every month!
It was an extreme honor and pleasure to share and I can't wait for part two!
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